BETA – an Italian legend

Beta is an Italian off-road motorcycles manufacturer with roots dating back to 1904. The company is best known for its world championship winning trial and enduro bikes. Beta motorcycles have been used by world championship winners such as Jordi Tarrés, Dougie Lampkin and Albert Cabestany.

After a successful 2016 season in both sales and racing, Beta returns in 2017 with a newly improved Enduro range. The 2016 season has seen Beta achieve overall victories in the World Enduro Championship in Portugal and Sweden with racer Steve Holcombe along with many other victories from Johnny Aubert and Alex Salvini, both at the World and National level.

Since 1972, the production plant has been located at Rignano Sull’Arno near the Italian city of Florence. For more than 100 years, Beta continues to grow by the means of excellent products and an outstanding spare parts delivery service.